If you want to close deals with international clients, knowing how to write proposals in English is an essential skill. A well-structured proposal can open many doors in the global business world and help you demonstrate professionalism, clarity, and language proficiency.
Why is it important to know how to write a business proposal in English?
Global companies predominantly communicate in English. Whether you are selling a product, offering a service, or establishing a partnership, a well-written proposal in English can make you stand out. This is not just about the content; the way you express it—clarity, appropriate tone, and professional structure—is fundamental.
Writing proposals in English shows that you have mastered the language of the corporate world. It also allows you to compete with professionals from other countries, which is crucial if your goal is to expand beyond your own borders.
The ideal structure of a business proposal in English
Subject line or catchy title
It should be clear and direct. For example:
«Proposal for digital marketing services – (your name or company)»
«Business collaboration proposal»
Professional greeting
Use a formal greeting:
- Dear Mr. Smith,
- Dear Ms. Johnson,
If you don’t know the name, use:
- Dear Sir or Madam,
Brief introduction
Introduce the reason for your message and briefly highlight your proposal.
«I am writing to propose a collaboration between our companies to improve your digital presence and increase client engagement.»
Description of the product or service
Clearly explain what you offer, the benefits, and why it is valuable to the customer. Use subheadings if needed.
«Our services include:
- SEO optimization
- Social media campaigns
- Monthly performance reports»
Conditions, prices, or important dates
Include relevant information such as estimated prices, project duration, or start dates.
«The estimated cost for the 3-month campaign is $3,000, which includes all outlined services.»
Call to action
End with a sentence inviting further contact or to schedule a meeting.
«Please let me know a convenient time for a video call to discuss this in more detail.»
Formal farewell
- Best regards,
- Kind regards,
(Your name)
Key phrases for professional selling in English
- «We are confident that this solution will meet your needs.»
- «This proposal is tailored to your business goals.»
- «We look forward to working with you.»
- «Please do not hesitate to contact me for further information.»
These phrases convey professionalism, clarity, and confidence. Avoid using informal jargon and grammatical errors.
Tips to sound more professional in your proposals
- Check spelling and grammar with tools such as Grammarly.
- Use active verbs: “We offer” instead of “It is offered.”
- Avoid long paragraphs. Separate ideas into clear sections.
- Adapt the tone to the addressee: use a more formal tone for large companies and a more approachable tone for startups.
Summary
Knowing how to create business proposals in English professionally sets you apart in a competitive market. This skill not only improves your communication but also increases your chances of closing deals with international clients.
If you want to practice this type of writing, my group classes focus on real proposals, style corrections, and specific business vocabulary. Learn to sell in English professionally, with confidence and assurance. Start now!